Where to Buy Sex Toys Online: 15 Stores to Shop in 2025

Thanks to the internet, we can explore ourselves without condemnation. You can look at these handy (pun intended) finger vibrators as an easy way to level up your standard manual masturbation session. “Finger vibrators are an amazing addition to solo sex because they allow you to use your hand as you normally would…while also providing vibration,” Searah Deysach, sex educator and owner of Early to Bed, told SELF. They come in a variety of intensities and styles (some may be worn like rings, while others slide right over your fingertip), and, like your own two hands, can go anywhere. If it’s your first time buying a sex toy, sexologist Rebecca Alvarez Story, founder of Bloomi, recommends deciding if you want either internal or external stimulation. “I would start with something simple, something that vibrates, that’s not very big sextoystoreshopping, and something you find fun,” says Alvarez Story.

We-Vibe Touch X’s revamped three-button interface (image above) makes it simpler to operate than its predecessor. The new model also has a magnetic charging cable, a more powerful motor, and over two hours of battery life. My only concern was that the multiple seams around the charging port, We-Vibe logo, and raised buttons made cleaning tricky. Over the years, we have brought on board some of the best sex experts across the globe to bridge the gap.

When you visit Womanizer’s online store, you can expect to find toys that feature their signature Pleasure Air Technology. Put simply, this tech allows you to experience pleasure via various changes in air pressure, instead of vibrations that touch your clitoris. Most of their toys also use Smart Silence so it won’t turn on unless it touches your body. If there’s one company that knows the sexy, secretive power of a “boring, brown box,” it’s Lovehoney.

Womanizer has been the go-to brand in the clit suction space since launching their namesake product in 2014. These toys use air technology to recreate the sensation of oral sex, sans a partner. The Premium 2 stands out with its Smart Silent setting (which puts the toy into standby mode when it’s not touching your skin) and multiple nozzle sizes. Frequent travelers may prefer the Liberty, which is compact and has a case with magnetic closures that won’t pop open in your carry-on or suitcase. For over two decades, JimmyJane has been making vibrators that deliver impressively rumbly sensations.

These reviews are managed by Bazaarvoice and comply with the Bazaarvoice Authenticity Policy, which is supported by anti-fraud technology and human analysis. Experience Ultimate Realism with Our King Cock DildoThis dildo looks and feels just like a rock-hard stud. Bump Rechargeable Anal PlugSlide into pleasure with the Bump Rechargeable Anal Plug, featuring an extremely powerful motor. Experience Realistic Pleasure with Our Top-Quality DildoThis dildo looks and feels just like a rock-hard stud. Enhance Your Sensations with Doc Johnson’s Full Size Pussy PumpPump up the volume and elevate your pleasure with Doc Johnson’s full size pussy pum…

Panty vibrators are discreet devices designed to be worn in your underwear. The Nova 2 rabbit vibrator has 10 vibration patterns to help you find the intensity that feels right for you. The G-spot internal arm, or the one that’s inserted into the vagina, bends easily, is repositionable, and the tip is cushioned to help fit into your unique internal curves. The external arm is designed to make constant contact with the clitoris, no matter how the internal arm is positioned. I’ll never forget Mr. X’s face when he first turned on the b-Vibe Rimming Plug. As a relative newbie to anal play, I can say he appreciated the tapered shape for easy insertion.

While trying each product, our testers discerned how long the toy could hold a charge, how long it took to charge, and the likelihood of its battery dying mid-masturbation session. Read on for more info about WH’s top choices, along with everything you need to know about shopping for a vibrator—plus, expert tips on how to clean, use, and safely store your sex toy. In fact, sex and relationship expert Jessica O’Reilly, PhD, calls the sex toy an “orgasm machine.” According to her, you can expect a “deep and rich sensation” when using this toy.

Multiple academic research studies have found that prescribing the Magic Wand is one of the most effective therapies for women who struggle with chronic anorgasmia, or the inability to reach orgasm. Autistic activist Ruby Stone emphasized in our interview that sensory-processing issues can cause certain sounds, textures, or other stimuli to feel extremely unpleasant. It may be preferable to handle the options in person, if possible, before selecting a toy to purchase. We’ve focused on toys that will work well for most people, including beginners. We’ve also included a budget option for anyone who is looking to test the waters before diving in. I received my master of public health degree in 2014 from Indiana University, where I assisted research scientist Debra Herbenick with academic and consumer research related to sex-toy use.

If you look around your bedroom, bathroom, or kitchen, there are plenty of things that vibrate and things that can feel like a tongue (if you use your imagination). Complete with remote control and vibrating motors in its tip and base, the Lelo Hugo is a smooth, medium-size prostate massager that leads to large-size orgasms. It’s a favorite of Adina Mahalli, MSW, relationship expert, and women’s health specialist at Maple Holistics, who previously noted to SELF that the Hugo makes an excellent toy for women to try too. This elegant metal toy has a lot to offer for both cis and trans guys, says Richards. “For myself and my other vulva-having partners, curved metal wand toys are almost universally a guaranteed orgasm wholesale sex toys,” he says. Richards likes that there’s a small end and a larger end, so you can experiment with different sensations.

New or old, we always pick the best items, so you can count on these products to be up to our usual high-quality standards. In fact, PinkCherry’s collection of cheap sex toys aims to make sexual wellness and pleasure accessible for all. Whether you’re looking for a bullet vibrator, cock ring Adult toys, or butt plug (or a little bit bit of everything) you’ll find affordable sex toy deals that are as hot as you are. This lesbian-owned company specializes in toys for queer women of all stripes, but they’re quick to emphasize that people of all genders, genitalia, and sexual orientations can use their products.